MATAMATA is a jewelry brand founded in Manila, Philippines. Named after the Tagalog word *mata* (“eye”), the brand explores the idea of being seen. Its contemporary identity draws inspiration from Indigenous and precolonial Filipino cultures, translating their principles into typography, illustration and geometric forms. An expressive logotype contrasts with the subtlety of the jewelry, while an art-inspired cataloguing system highlights each piece’s material, year and collection.

Naming, brand identity, art direction, packaging, e-commerce and communication design.